The Curd Festival

The Curd Festival has been held for 20 years in St-Albert (Ontario), a small village of just 1,500 inhabitants. It offers festivities over three days with competitions between villages, merchant booths, gourmet events and musical performances of many famous artists. The site covers more than 100,000 square meters and has several large capitals, and a host of other logistical facilities. This feature gives its flavor to the festival, but also brings logistics management challenges. The weather has always been an important aspect of this event and with the ever-growing size of it, actions have been taken to ensure the safety of workers on site, as well as attendees.

Festival de la Curd

The last three editions, the festival used the services of Event WeatherPlan and contributed to the development of the pilot project and its improvement since. Besides the logistics benefits it get during the infrastructures mounting/dismounting periods, the monitoring and alert system has literally saved the day at the last festival.

Indeed, while the event was in full swing, dark clouds started to appear north of the site. The situation went so bad that the director of the festival began to worry about the safety of visitors. A check on the Weather Network and Environment Canada, foreshadowed the worst with a severe storm warning for the whole region (within a radius of over 150km around the site). On one side Mother Nature seemed to break bad from one minute to another and on the other side, the Sun was shinning (see photo), what to do? A quick call to the meteorologist on duty at Event WeatherPlan calmed the tension within the organization. Indeed, it was explained that the storm passed near the site, but wasn’t a threat to their location.

Tornado Metcalfe

« The precision of the monitoring system has really made the difference between evacuate thousands of people to put the key under the door and continue the festivities with confidence, it was not a decision taken lightly! » – Daniel Simoncic, director of the Curd Festival

Shortly after the end of the day, a tornado hit the ground 30 kilometers north of the Curd’s site and caused significant damage. The team at the festival’s site felt really lucky to haven’t suffered the wrath of nature and had confirmation of the effectiveness of Event WeatherPlan monitoring system. It have make all the difference between the success of the event and canceling it!